Remember what matters.
Carry useful context forward, account for what has changed and avoid treating every conversation like the first.
Inside the relational systemMABEL LOH · FOUNDER OF MAIBEL
I’m building a
different kind of
everyday support.
I’m Mabel—a teacher turned women’s wellness coach turned founder. I created Maibel, an AI companion women can chat with for encouragement, personalised coaching and healthier daily habits.
Small real-world wins unlock more of his story.
That’s where coaching meets a little chemistry.
FEATURED IN & SUPPORTED BY
Your habits.
His story.
Meet the AI wellness companion turning small daily steps into a story worth coming back to.
Explore MaibelTHE PERSON BEHIND THE PRODUCT
I built the change
I once thought impossible.
First I lived it.
Then I coached it.
Now I’m building what I wished existed.
I lost 45kg and spent 5+ years coaching women. Knowing what to do was rarely the whole problem. Having support when life got complicated was.
My English literature background shaped how I think about character, context and the stories we tell ourselves. Coaching taught me when encouragement helps—and when it becomes pressure.
Maibel brings those threads together. I’m learning in public, building the systems, and asking what better support could feel like.
More of my storyBEHIND THE EXPERIENCE
More than
a warm reply.
I build the systems that help a companion respond with context, make better coaching decisions and stay consistent over time.
Know when to back off.
Decide whether to encourage, coach, clarify or give someone space. A caring tone alone isn’t enough.
Explore my approachTest the relationship over time.
Look beyond a single good response to memory, boundaries and consistency across conversations.
From literature to AI systemsFROM THE BLOG
Notes from
the messy middle.
Extreme founder sports
11 pitch rehearsals in 9 days, playing Mandopop on loop to fix my pronunciation. That was my Shark Tank Taiwan strategy. After AppWorks demo day last December, a founder in the au…
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You need a CTO
"You need a CTO.” I heard that line a lot when I started building Maibel. Last week at the Agentic Builders Collective, I shared the relational AI harness I designed for the first…
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Readiness is a decision
I told myself I wasn't ready to monetize even with D30 retention at 50%... but the thing that wasn't ready was me. Early signals of PMF are already here.
Read article ↗A FEW SIDES OF ME
Building. Speaking.
Getting stronger.
The work happens at a desk, in a room full of people, and sometimes under a barbell.
Building
Taking Maibel into the world
A product becomes real when people can try it.
Speaking
Inside the AI conversation
Sharing the work behind a wellness companion.
Strength
Where I learned consistency
Strength training has been part of the story all along.
Building
Learning from women
The conversations behind what I build.
Speaking
The founder story, out loud
From coaching to building an AI wellness companion.
Strength
A different relationship with myself
More than a number on a scale.
Building
Still learning. Still building.
At AI Engineer Singapore, May 2026.
Speaking
Women building what comes next
Talking about the leap from experience to entrepreneurship.
8 moments
SPEAKING, MEDIA & MAIBEL COLLABORATIONS